Incense track,Shanghai department store FairAlready on the way

There are many ways to feel good about yourself, and young people today love aromas。The relaxed and pleasant aroma not only pleases the body and mind, but also brings elegant, clean and close personality characteristics。

据Shanghai department store FairAccording to statistics, Chinese local incense brands such as Scent Library, RE fragrance room, Fauvism, Guanxia, and Kangmeitai have successively won the favor of investment institutions, and their valuation has significant room for improvement。With the acceleration of industrial development planning and the penetration of channels into the sinking market, the incense industry will continue to increase, and the "olfactory economy" of 10 billion is accelerating。

The fragrance that comes from a hotel restaurant is now being moved back into the home。Driven by the new consumption concept，Young consumers who are willing to pay to please themselves attach great importance to the sense of ritual, Oriental aesthetics, emotional smells and so on，如此，The fragrance, which quietly releases the smell and gives people both sensory and spiritual feelings at the same time in a corner of the room, becomes their "favorite".，This has further led to the popularity of the fragrance market。

In recent years, the incense track has exploded in the world and become a much-loved fashion trend in people's lives。Since 2020, the total sales of aromatherapy products on the market has shown an incredible growth trend, what is the reason behind this phenomenon？Shanghai Department Store Exhibition explains this:

First, it can be said that the COVID-19 outbreak in 2020 has played a catalytic role in the popularity of incense tracks。With the growing concern for health and quality of life, aromatherapy products are gaining popularity for their soothing and mood-boosting properties。During the epidemic prevention and control period, people are forced to work at home for a long time, the pace of life has slowed down, and the demand for creating a comfortable and warm home environment has also risen sharply, and aromatherapy products can just meet this demand。

Secondly, the prevalence of social media also provides a powerful platform for the promotion of incense products。According to social platforms such as Instagram and TikTok, more and more people share their lifestyle and beautiful moments, aromatherapy products have become a hot topic on social media due to their visual and olfactory appeal。Photos and videos of beautiful aromatherapy candles, exquisite aromatherapy lamps, and various aromatic oils have flooded people's social circles, triggering public interest and curiosity, which in turn has promoted the growth of the aromatherapy products market。

In addition, people's awareness of health and environmental protection has also become an important factor in the popularity of incense tracks。Compared with traditional perfumes and fresheners, aromatherapy products pay more attention to the core concept of natural, green and harmless, and are processed with plant extracts, which have less impact on the body and the environment。With people's vigilance for chemical ingredients and attention to health, more and more consumers have begun to choose natural and organic aromatherapy products, which has also boosted the prosperity of the incense market。

Finally, the development of diversified aromatherapy products has also won a wider range of audiences。In addition to conventional aromatherapy candles and lamps, the aromatherapy industry has advanced with The Times in the past few years, introducing a variety of products such as aromatherapy spray, aromatherapy stone, aromatherapy handmade soap, etc., to meet different consumer needs and preferences。Whether it is in the home decoration, work environment or personal care level, aromatherapy products can find their own use, so attract more customers to participate in the world of aromatherapy。

Shanghai Department Store Exhibition concluded that the hot rise of aromatherapy track in 2020-2024 comes from a combination of factors, including people's pursuit of health and quality of life under the epidemic, the promotion of social media, the improvement of health and environmental awareness, and product diversification。It is not difficult to imagine that over time, aromatherapy products will continue to be an essential part of people's lives and continue to show strong market potential。

Under the market demand, the aromatherapy fragrance with exquisite setting, healing, reducing pressure and adding interest constantly arouses people's shopping desire, and the product type with special "Oriental flavor" once became the explosive model in the network red broadcast room, and the offline physical store also set off a buying boom。

C-end customers turn their passion for aromatherapy into real purchasing power。In Jingdong, Taobao and other platforms, popular search keywords include bedroom aromatherapy machine, girl car aromatherapy, high-end aromatherapy lamps niche, aromatherapy candles, etc., with a number of "star hotel fragrance", "purification deodorization", "full house fragrance" and other labels of aromatherapy decoration monthly sales of more than 10,000 yuan。

In addition, many aromatherapy fragrance brands attended the popular sales category of the star network red broadcast room, leading customers to buy。There are well-known domestic fragrance brands have set a "6-hour live streaming turnover of 221.80,000, the brand Tiktok increased the powder of more than 370,000 "and was robbed in 3 seconds", at the same time, the search volume of brand stores increased significantly。Seasonal categories hope to break through in special nodes, an industry insider said that after the arrival of autumn and winter, the sales of scented candles are optimistic about the rise。

According to the statistics of Shanghai Department Store exhibition, Generation Z women are the main customer base of aromatherapy shopping, from the perspective of consumption effect, the taste is good and makes the mood happy, the display of advanced sense, the peace of sleep, exquisite elegance, and improve the happiness of life are frequently talked about。

Shanghai Department Store Exhibition pointed out: "Pleasant consumption has become the main driving force for consumers to buy aromatherapy products。Aroma can adjust people's emotions, and placing aromatherapy in the home is not only a customer's pursuit of quality of life, but also a manifestation of improving the sophistication of life。The pressure of the new generation of young people is increasing, and customers can put aroma products in the room to relieve the mood through the aroma, and promote the purchase of aroma products。